Thai TV broadcasters (Workpoint, Thai Rath) are redefining television beyond traditional viewing by integrating Connected TV with mobile engagement—using QR codes to convert passive viewers into active participants. Real-world examples include polling campaigns reaching 2,600+ respondents in 5 days and 3-month promotional drives engaging 1.3M smartphone users. Trust built over 71 years of Thai TV now translates directly to measurable business outcomes (sales, data insights, conversions) rather than just viewership metrics, positioning TV as a bridge between content and e-commerce.