Siam Kubota launches the SH-K1 sugarcane harvester capable of cutting 15–30 tonnes/hour (12–24 rai/day), reducing labor costs by ~30% and supporting Thailand's shift toward fresh-cane harvesting (96.2% adoption in 2568/69) and zero-burn practices. The move aligns with the Ministry of Industry's "ONE MIND" policy integrating farmers, mills, machinery makers, and finance to improve competitiveness while addressing labor shortages and PM2.5 pollution. Fresh cane boosts extraction efficiency (110→113 kg sugar per tonne) and farmer premiums across the supply chain.