Thailand's home-building association reports strong market momentum: the custom-build home sector grew 12% YoY in H1 2025 to 4.8 billion baht, with luxury homes (20M+ baht) now the top segment. The sector is launching EXPO 2026 (Sept 16–20) targeting 3 billion baht in sales, backed by a new consumer protection fund (1M baht max payout, 30-day claim settlement) to boost buyer confidence and standardize the industry. Construction costs have stabilized, and finance partners favor custom-builders as lower-risk clients.