Meta is generating significant market momentum ahead of its Meta Connect event (Sept 23-24), driven by strong investor interest in its AI strategy. The company's new Muse AI assistant—designed for mainstream users rather than just enterprise—has outranked ChatGPT and Claude on app store charts. Meta is also planning new AI-enabled Ray-Ban glasses and positioning "Personal Superintelligence" as its vision for democratizing AI tools. However, privacy concerns loom: the company faces backlash over facial recognition features and reported third-party access to user videos, which could impact adoption of hardware-based AI products.