True Corporation, Charoen Pokphand Group, and AWS are jointly launching a problem-first hackathon targeting six national priority areas: education, SME/local economy, agriculture, healthcare, transport/smart cities, and disaster resilience. Unlike traditional hackathons, participants (18+, no tech background required) are matched with real societal problems and taught AI tools to solve them, with 500,000 baht in prizes and a 3-month development cycle from concept to working software. Registration closes September 30; winners may unlock scaling support.