OpenAI's regional Asia-Pacific lead argues that AI's value for organizations is shifting from productivity metrics (saved hours, cost reduction) to effectiveness—enabling teams to complete multistep work, tackle previously resource-starved projects, and compress long-term timelines. The gap between "frontier firms" (top 10% in AI output per employee) and typical organizations has widened from 2.6× to 8.3× in five months, suggesting that implementation approach matters more than tool access. Success requires an "Intelligence Layer" integrating AI across processes with proper access controls, governance, and organizational context-sharing—moving AI from a developer tool to cross-functional infrastructure.