Thailand's three major property developers—AP Thailand, Sansiri, and SC Asset—collectively plan 57 new projects worth 88.6 billion baht in H2 2026, signaling aggressive growth despite acknowledged market headwinds: slow economic recovery, high household debt, and weak consumer purchasing power. AP Thailand boosted its full-year project count to 46 (56 billion baht), reporting H1 net profit of 1.97 billion baht (+5.2% YoY). Sansiri posted Q2 net profit of 1.01 billion baht (+16% QoQ) with a 26 billion baht backlog to carry forward; SC Asset grew H1 net profit 48% to 788 billion baht. All three cite policy support (mortgage fee cuts for properties ≤7M baht, stable interest rates) as a partial offset.