Thailand's Trade Competition Commission (กขค.) is tightening regulatory oversight of major digital platforms, with over 20 complaints now under investigation covering fees, forced promotions, shipping requirements, and anti-competitive conduct. Officials signaled a shift from focusing solely on GMV/commission rates to scrutinizing entire business models—including algorithms, search ranking, seller visibility controls, market structure, and trader power dynamics. A new regulation will publicize enforcement decisions and rulings to create deterrent effect across the platform economy.