Thailand's home-building sector showed resilience as the EXPO 2026 event generated 1,643 million baht in bookings, up 6.5% year-on-year, with 8,500 visitors (up 13.3%). Four key drivers underpinned success: consumer confidence in a new 1-million-baht protection fund, fixed pricing from builders, favorable credit partnerships, and targeted digital marketing. Post-event follow-up is expected to add another 1,000 million baht, supporting the sector's full-year target of 10 billion baht.