Thai flight search activity jumped 86% despite ongoing fuel-price volatility and travel cost uncertainty. AirAsia MOVE analysis shows travelers are actively planning trips for Mother's Day, with Japan leading destination interest, followed by Vietnam, Malaysia, Taiwan, and China. Secondary Thai cities (Chiang Mai, Phuket, Nan, Surat Thani) and family/group travel are gaining traction. The data suggests sustained consumer interest in travel planning despite economic headwinds, with travelers spanning multiple age groups (30-39 year-olds leading) and diverse travel styles including growing group travel.
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