Chiang Mai Municipality launched "Chiang Mai City Gallery @ Chang Moi," a street art initiative revitalizing the historic Chang Moi quarter through community-led public art projects. The program aims to boost grassroots creative economy by documenting the neighborhood's heritage (trade history, elephant imagery) on murals, attract art-focused tourists, and serve as a replicable model for sustainable neighborhood development. Key: emphasis on community participation ("co-think, co-do") to balance tourism with residents' livelihoods, including support for local goods (chili paste, handicrafts).