Thai tourism patterns are shifting toward short domestic breaks, wellness-focused "run-cations" (marathon travel), and secondary cities. Agoda and Traveloka data show Gen Z travellers increasingly prefer 1–3 day trips fitted around work/study, with 77% citing rest and wellbeing as primary drivers. Domestic staycations (up 70% YoY) are surging in coastal areas like Krabi and Hua Hin, while overseas travel is diversifying beyond Tokyo/Bangkok toward regional cities. This signals opportunities for SMEs in hospitality, local experiences, and wellness services targeting short-break and budget-conscious markets.