South Korean content (K-Content) has become a global powerhouse through streaming platforms like Netflix, generating $570 million in economic value and achieving a 45% hit rate on Netflix's top 10 in H1 2026. However, the country faces a paradox: heavy reliance on Netflix and global platforms has weakened domestic media infrastructure and traditional broadcasters. For Thai SMEs in content and media, this highlights the platform dependency risk and the need to balance global distribution with local ecosystem health—a critical lesson as Thailand's entertainment industry navigates similar OTT disruption.