Visa has partnered with four major Thai financial institutions (Kasikornbank, Krungsri, Bangkok Bank, and Siam Piwat) to promote BTS WORLD TOUR 'ARIRANG' IN BANGKOK through coordinated card-based campaigns. Between August and November 2026, customers using partner credit and debit cards at these institutions and retail networks gain chances to win concert tickets, travel packages, and smartphones worth over 2 million baht combined. This demonstrates cross-sector fintech collaboration to drive payment adoption and consumer engagement tied to high-profile entertainment events.