TrueID launches DOODi, a new entertainment brand using co-creation with content creators and advertisers to drive consumer engagement and commerce. The platform combines vertical short dramas, branded content integration, shoppable episodes, and personalized ad targeting to reach 53% of Thailand's population (26+ million users). Key innovations include "Brand Side Story" conversion mechanics (demonstrated via 7-Eleven integration) and Digital Ad Insertion technology for audience segmentation—shifting TrueID's position from ad platform to sovereign social ecosystem.