As China's Golden Week (Oct 1–7, 2026) approaches, Thai tourism officials forecast 250,000 Chinese visitors during the 13-day holiday period (Sep 25–Oct 7), up 24% YoY and generating 11.5 billion baht—a 37% increase. Six new air routes from Chinese cities to Bangkok, Chiang Mai, Phuket, and Udon Thani are launching, adding ~10,282 seats. Weak baht (4.93 per yuan, down 9.8% YoY) and Thailand's position as a top regional destination support demand recovery. TAT is running "Nihao Month 2026" to capitalize on the surge and build continuity toward Chinese New Year.