Thailand's pet market is projected to reach 100 billion baht by 2025, driven by a "Pet Humanization" trend where owners treat pets as family members. Pet ownership is growing 11.7% annually (cats at 17.2% YoY) while human birth rates decline, creating significant market opportunities. The market spans four categories: Pet Food (68% share, 62.4B baht), Pet Accessories (23.2%, 21.3B baht), Pet Healthcare (7.6%, 7.0B baht), and Pet Care Services (1.1%, 1.0B baht). Pet Parents spending averages 50,500 baht/pet/year—6.4× higher than traditional owners—enabling new SME opportunities in grooming, pet hotels, and specialized products.