Singapore's National Library Board launched ReadSG, a five-year national reading initiative using gamification and micro-incentives to combat smartphone addiction and declining reading habits. Users earn virtual coins (SGD $1 per 50 days of 15-min daily reading) or donate reading time to charities. The scheme combines behavioral economics insights—small immediate rewards trigger habits, while streaks and progress tracking maintain engagement. Relevance: demonstrates how public institutions use fintech/digital engagement strategies to reshape citizen behavior; applicable model for Thai SME content platforms and civic tech.