The Mall and CP Extra are deploying strategic shifts to compete in a tough economic environment. Key initiatives include: launching a "Grocerant" model (hybrid grocery-restaurant) to create in-store experiences, developing AI-driven demand forecasting to identify unmet customer needs before they emerge, expanding private label offerings into complete lifestyle solutions, and building community spaces around shared interests. The focus shifts from reactive supply to proactive consumer insight—using data analytics to spot trends early and develop products 2+ pipeline stages ahead of mainstream demand.