Thailand's Tourism Authority (TAT) launches "Amazing Locations: From Scene to Scenic," a strategic initiative linking global film production to high-value tourism. The program aims to position Thailand as a top destination for meaningful experiences by organizing 10 curated FAM trips featuring world-class filmmakers, producers, Hollywood celebrities, and storytellers across diverse Thai locations—from Phetchaburi to Ubon Ratchathani. With international film productions generating 6–7 billion baht annually in economic circulation, this campaign targets both the global film industry (seeking authentic Thai locations and skilled crews) and film-tourism travelers ("set-jetters") by showcasing Thai locations as compelling characters in their own right, driving tourism revenue back to local communities.