Character Fest Thailand 2026 is Thailand's second major character IP festival, running Aug 14–17 at Central World with an expected 600,000+ visitors. The event showcases Thai character creators and brands (PEA, MEA, CP ALL, etc.) through red-carpet debuts, exclusive stage shows, IP collaborations, and limited-edition merchandise. The festival reflects Thailand's growing character economy—a strategic component of creative industries where brands build fandoms and IP monetization through licensing and partnerships rather than direct product sales alone.