Thai e-commerce platforms (Shopee, Lazada, TikTok Shop) have raised seller fees for the second or third time in 2026, with Shopee alone increasing by 1–3% in August. Shopee Mall Sellers now pay up to 19.26% in fees. The Thai Competition Commission held a hearing on August 4 to address seller grievances around unfair fees, forced promotions, and arbitrary account suspensions, but merchants struggle to file complaints due to inadequate evidence-gathering skills—70% cannot prepare complete documentation. Only 15–16 digital platform cases were filed in 2025, far below the actual complaint volume.