Disney and TikTok have partnered to allow creators to access Disney's film and TV library (including Pixar, Marvel, Star Wars) to produce short-form content. Selected TikTok videos will be featured on Disney+. This leverages the fact that 50%+ of movie/series viewing decisions involve TikTok influence, with 6.5M+ film/TV posts shared daily. The feature will launch in the US first, then expand globally. For Thai SMEs, this signals the growing importance of short-form video platforms in content discovery and cross-platform distribution strategies.