SCG Decor reported Q2 2026 net profit of 268 million baht (up 2% YoY, up 16% QoQ) despite 7% revenue decline to 5,370 million baht due to Thai property market softness. The company achieved record-high gross margin of 29.8% by shifting to high-value products (38% of sales) and ASEAN optimization. Key strategic moves: consolidating 4 Thai tile plants into 2 by Q3 2027 to reduce production costs 16–20% and lift capacity utilization to 90%; expanding Vietnam as export hub with 71% export growth Q2; and launching new décor lines (Stone Decor, bathroom furniture) that grew 34% Q2. These efficiency and diversification plays target 380 million baht annual savings once consolidation completes.