HER HYNESS, a Thai beauty brand, is ramping up marketing spend on face masks and toners—now one of three core revenue pillars—with the goal of reaching 2 billion baht in annual sales by year-end 2026. The company is leveraging a male celebrity ambassador (Pond), launching four targeted new Black Mask formulations (Glow, Youth, Clear, Rescue) at premium price points, and rolling out wider outdoor and transit media to capture growing demand from younger consumers and men, where the Thai face-mask market has grown 12% annually and now exceeds 6 billion baht.