Mars is investing 7 billion baht to build Thailand's first Pringles factory in Chonburi (73,800 sqm), operational from late 2025. The facility will serve as a production and export hub for Asia-Pacific, Middle East, and Africa markets, with plans to add a third production line by late 2027. Mars commits to sourcing ~50% of inputs from Thai suppliers, supporting local SME development and supply chains.