Thailand's life insurance sector shows resilience in H1 2026, with 20 major insurers recording combined premiums of 341.5 billion baht, up 5% year-on-year. Market leader AIA grew 11% to 92.6 billion baht. Growth is driven by unit-linked and long-term savings products, though sector faces headwinds from geopolitical tensions and inflation pressuring consumer spending. Industry executives expect challenges in H2, particularly in Q3, but health insurance remains a growth bright spot. Key players like MTL (9% growth) and BLA (10% growth) report solid performances with healthy investment returns (ROI 4.47%).