This op-ed argues that organizational leaders must embrace change and innovation to stay viable, using SCG CEO Dhanin Chearavanont's AI and digital transformation as a model. The article outlines three practical approaches: building a culture that embraces experimentation and learning from failure; constantly questioning routine processes and exploring new technologies; and communicating the vision for change clearly to mobilize teams. The message is relevant for Thai SME leadership seeking to navigate a volatile business environment.