Deputy PM Suphajee partnered with TAGTHAi, a tourism platform that has 4.6M downloads and 3,300+ vendors, to integrate SMEs and community products into tourism supply chains. The Ministry of Commerce will curate Thai SMEs for the platform and leverage trade offices abroad to promote goods to international tourists. The initiative aims to shift tourism revenue from service providers to grassroots producers and communities through data-driven matching of products with visitor interests.