TTB Bank has launched 'My Wealth,' a digital wealth advisory service integrated into its ttb touch app, partnering with Webull to enable customers to invest in U.S. stocks and ETFs. The move addresses a structural gap in Thai investor behavior: 57% of household financial assets are in bank deposits versus the global average of 45% for investment assets. The service targets the emerging 'Mass Affluent' segment (ages 30–45, assets 1–5M baht) by starting with financial goals rather than individual products, offering unified portfolio management and automated rebalancing. Webull contributes international investment expertise and technology, completing TTB's 'USD Ecosystem' for currency exchange, foreign currency savings, and U.S. investments within a single app.