ICONSIAM will host TikTok LIVE Community Fest 2026, welcoming 300+ creators from Southeast Asia, the Caucasus, and Central Asia for a regional-scale digital streaming event. The partnership demonstrates how Thai retail and tourism infrastructure can leverage short-form video platforms to reach millions across Asia, blending creator economy, cultural promotion, and experiential commerce. Relevant for SMEs in hospitality, F&B, and digital marketing seeking to tap creator networks.