TrueVisions NOW (Thailand's leading streaming platform) has partnered with Viu (regional OTT platform) to launch a dedicated "Branded Zone" featuring 6 Thai original series, expanding into Malaysia, Indonesia, and the Philippines starting 20 August. This marks a strategic shift to export Thai IP and content globally, capitalizing on growing Southeast Asian demand (61M+ premium VOD subscribers across 5 key markets in 2025, up 19% year-on-year). Key implication: Thai content creators and SMEs in entertainment/production can tap new regional distribution channels and revenue streams as Thai originals gain international traction.