Thai government stimulus measures—including extension of the "Thai Help Thai Plus" cash transfer program (1,000 baht/month) and launch of "Thai Travel Thai Plus" tourism subsidy in Q4—aim to shore up consumer confidence and spending as confidence indices fall below 50. With global oil prices spiking, high US inflation, and weak purchasing power (especially for those earning <30K baht/month), these fiscal interventions are critical to prevent cascading price increases and protect vulnerable consumers and SMEs through year-end.