MCOT Fund supports "Show Pow," a hybrid documentary-reality program featuring foreign influencers experiencing Thai local culture, craftsmanship, and soft power industries (food, art, digital). Hosted by actor Kittipat Samartsakul, the 12-episode TV series and accompanying "Show Pow Playground" events (workshops, exhibitions) aim to promote Thailand's cultural heritage and knowledge economy to both Thai and international audiences, launching September 2026.