Bangkok University and Thailand's SME Promotion Office (SMEDA) launched the GEM 2026 survey, revealing Thai entrepreneurial activity at 34.1% with a 16.9% Total Early-stage Entrepreneurial Activity (TEA) rate. The research aims to benchmark Thailand against 50+ global GEM member nations, identify environmental factors supporting growth, and inform policy for developing competitive MSMEs amid rapid technological and economic change. The collaboration bridges academic research with real-world entrepreneurship support.