Asian tourists are increasingly prioritizing short-haul regional travel (3-8 hour flights) over distant international destinations, driven by geopolitical uncertainty and rising costs. Data from Agoda and VISA surveys show 63% of Asian consumers travel within the region, with family-friendly attractions like theme parks and aquariums dominating bookings. This shift represents a significant market opportunity for SMEs in hospitality, tourism, and experience-based services across Southeast Asia, as regional short-haul routes become primary travel drivers.