Thailand Post and the Thai Marketing Association launched the 35th J-MAT Award, inviting undergraduates nationwide to develop full marketing plans for "Prompt Post," a digital logistics service. The competition features over 500,000 baht in prizes and runs through November 2026, targeting student-led insights into Gen-Z consumer behavior to help the company transition toward a Lifestyle Logistics Brand. Selected finalists participate in training with experts before pitching to judges.