The Thai government's "Thailand Travel Plus" subsidy programme will launch October 1, 2026, offering 500,000 co-payment benefits worth 1,000–1,500 baht each (total budget 1.75 billion baht). Coupons apply across all tourism services (hotels, restaurants, spas, tours, OTOP products), with uniform rates nationwide regardless of city tier. Hotels must have registered capital ≤200 million baht and be tax-compliant, widening access for SMEs. The scheme targets 26 billion baht in total economic circulation and is pending final Cabinet approval by end-August.