GSMA warns that Thailand faces acute cyber threats from a growing "scam economy" powered by Generative AI and 5G, with 90% of fraud now rooted in social engineering and deepfakes. The organization advocates for telecom operators to deploy AI-driven detection, Open Gateway APIs for secure data sharing, and Verified Calling solutions as primary defenses. SMEs are urged to embed cybersecurity into core business policy, not treat it as IT-only; telcos will serve as the first line of defense through real-time spam filtering, SIM-swap detection, and cross-border threat intelligence sharing.